Author: hotdesk

  • Could Hot Desking Actually Make You Smarter?

    Could Hot Desking Actually Make You Smarter?

    Workspace Science

    Hybrid Workspaces & the Neuroscience of Productivity

    As hybrid work becomes the norm, researchers are uncovering how flexible work environments impact our mental performance. Turns out, switching up your workspace can do more than keep things interesting–it can actually help you think faster, stay sharper, and feel more creative. Let’s dive into the science.

    Key Takeaways

    • Changing environments boosts cognitive flexibility and brain plasticity — 53% of employees feel more creative in flexible spaces (Gensler).
    • Movement from hot desking improves cognitive performance by up to 20% (American Psychological Association).
    • Employees with workspace autonomy are 81% more productive (Steelcase) and 75% report higher job satisfaction (CBRE).
    • Hot desking done wrong — no booking system, noisy environments, spotty Wi-Fi — can backfire. Infrastructure matters.
    • Companies like Spotify and Google are already seeing measurable results from flexible desk models.

    🧠 Brain Gains: Why Flex Desks Fire Up Your Mind

    Think of hot desking like a brain workout. Every time you change where you sit, your brain adjusts to new surroundings–processing different sights, sounds, and even people. That’s called cognitive flexibility, and it’s essential for creativity, problem-solving, and staying mentally agile.

    TL;DR: Variety makes your brain better at tackling new challenges.

    🚶‍♀️ Move More, Think Better

    Hot desking doesn’t just change your view–it gets you moving. And that movement? It’s brain fuel. Research from the American Psychological Association found that even short bursts of walking can improve cognitive performance by up to 20%. Why? Movement increases blood flow to the brain, which sharpens memory and boosts focus.

    • Whether it’s walking to a different desk or taking a quick break between tasks, those steps count.
    • Harvard Business Review reports that flexible office layouts lead to more collaboration and innovative thinking–partly due to increased mobility.

    Quick wins + long-term gains = sharper thinking all day.

    🛫 Freedom Fuels Focus

    Hot desking gives you choice–and choice gives you control. In traditional office setups, you sit at the same desk every day. Easy? Sure. Inspiring? Not really. But with hot desking, choosing your workspace lets you match your environment to your task–or your mood.

    • According to CBRE’s Global Workplace Survey, 75% of employees in flexible offices reported higher job satisfaction, with 42% linking it to the ability to choose where they work.
    • A Steelcase Global Report found that employees with workspace autonomy are 81% more productive.

    And guess what? Making that small decision each day keeps your brain engaged, helping you avoid the creative slump that comes from routine.

    Research Source Key Finding
    University of Michigan Changing environments boosts brain plasticity and innovation
    Gensler Workplace Survey 53% of employees feel more creative in flexible spaces
    American Psychological Association Short walking bursts improve cognitive performance by up to 20%
    Harvard Business Review Flexible layouts increase collaboration and innovative thinking
    CBRE Global Workplace Survey 75% report higher satisfaction; 42% link it to workspace choice
    Steelcase Global Report Employees with workspace autonomy are 81% more productive

    ⚠️ When Hot Desking Misses the Mark

    But let’s be real: hot desking done wrong can backfire. If not set up with intention, it can lead to confusion, disconnection, and even a dip in productivity. Here’s what to avoid–and how to fix it:

    1. No Place to Land If employees are constantly struggling to find a spot, that freedom becomes stress.
      Fix it: Use a reliable booking system (like… Hotdesk 👀) to help teams reserve desks ahead of time.
    2. Lack of Personalization Without a dedicated space, some people feel disconnected or “homeless” at work.
      Fix it: Provide lockers or mobile storage. Let people personalize their workspace while they’re in it.
    3. Noisy Environments Too much movement, chatter, or lack of quiet zones can kill focus.
      Fix it: Design varied zones–collaboration areas, quiet work zones, phone booths, etc.
    4. Tech Hassles If the Wi-Fi’s spotty or there aren’t enough outlets, forget productivity.
      Fix it: Ensure every desk is plug-and-play ready with strong internet, power, and monitors if needed.
    5. No Clear Culture When hot desking feels like chaos, it creates friction.
      Fix it: Set expectations. Offer guidance. Make it part of the culture, not a free-for-all.

    Bottom line: Hot desking should feel empowering–not like musical chairs.

    Hot Desking: Done Right vs. Done Wrong

    Done Right

    • Reliable booking system for desk reservations
    • Lockers and mobile storage for personalization
    • Varied zones — quiet, collaborative, phone booths
    • Plug-and-play desks with strong Wi-Fi and power
    • Clear expectations and cultural guidance

    Done Wrong

    • No system — scramble to find a spot daily
    • No storage — feel “homeless” at work
    • No zones — noise kills focus everywhere
    • Spotty tech — Wi-Fi drops and no outlets
    • No culture — chaos and friction

    💡 Real-World Proof: Smart Companies Go Flexible

    Big players are already tapping into the power of smart space design.

    Spotify rolled out a global flexible desk model where employees choose their workspace based on their needs. The result? A measurable boost in creativity, collaboration, and satisfaction. (Source)

    Google has long prioritized open, dynamic office design. Employees roam between focus rooms, lounges, and huddle zones–building a culture of innovation, supported by movement and choice. (Case study)

    The takeaway? Workspace flexibility isn’t just a perk–it’s a productivity strategy.

    Final Thought: Hot Desking = Smarter Work

    The science is clear: flexibility boosts brain power. By encouraging movement, variety, and autonomy, hot desking creates a work environment where your brain can thrive. You’ll feel more engaged, focused, and creative–whether you’re in a coworking space, a startup hub, or working remotely.

    And when done right? Hot desking doesn’t just make you feel smarter. It makes you work smarter.


    🚀 Ready to Hotdesk Smarter?

    Give your team a productivity boost–and your brain the environment it deserves. Book your next workspace with Hotdesk and start working smarter, today.

    👉 Explore workspaces now

    Frequently Asked Questions

    Can hot desking make you smarter?

    Research suggests yes. Changing environments boosts cognitive flexibility and brain plasticity according to a University of Michigan study. Gensler’s Workplace Survey found that 53% of employees feel more creative in flexible spaces. The movement involved in hot desking also increases blood flow to the brain, improving cognitive performance by up to 20% according to the American Psychological Association.

    How does hot desking improve brain function?

    Hot desking improves brain function in three ways: it boosts cognitive flexibility by forcing your brain to adjust to new surroundings, it increases physical movement which improves blood flow and cognitive performance, and it provides workspace autonomy which keeps your brain engaged and avoids the creative slump that comes from routine.

    What are the risks of hot desking done wrong?

    Hot desking done wrong can backfire through five common issues: employees struggling to find available spots, lack of personalization making people feel disconnected, noisy environments killing focus, tech hassles like spotty Wi-Fi, and absence of clear culture creating chaos. Each can be fixed with reliable booking systems, lockers, varied zones, plug-and-play infrastructure, and clear expectations.

    What companies use flexible desk models successfully?

    Spotify rolled out a global flexible desk model where employees choose their workspace based on their needs, resulting in measurable boosts in creativity, collaboration, and satisfaction. Google has long prioritized open, dynamic office design where employees roam between focus rooms, lounges, and huddle zones to build a culture of innovation.

    How productive are employees with workspace autonomy?

    According to a Steelcase Global Report, employees with workspace autonomy are 81% more productive. CBRE’s Global Workplace Survey found that 75% of employees in flexible offices reported higher job satisfaction, with 42% linking it to the ability to choose where they work.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: June 4, 2025 by the Hotdesk Team
  • Work Above It All: Dubai’s Best Skyline View Coworking Spaces

    Work Above It All: Dubai’s Best Skyline View Coworking Spaces

    Dubai Coworking Spaces

    Working with a skyline view just feels different. It draws you in, shifts your perspective and elevates your work. In Dubai, skyscraper coworking is more than just aesthetics; it’s about flow, focus, and feeling connected to the city’s pulse.

    Each of these spaces pairs views with atmosphere–blending together thoughtful design, smart amenities, and serious inspiration.

    Key Takeaways

    • Dubai offers several high-rise coworking spaces where skyline views enhance focus, flow, and creative energy.
    • Top picks include Jobetter (Barsha Heights), Servcorp at Emirates Towers, Jetset Business Center (Business Bay), and Cloud Spaces (Fountain Views near Burj Khalifa).
    • Each space blends views with distinct atmospheres — from playful rooftop terraces to executive lounges with concierge service.
    • Book skyline-view workspaces on demand through the Hotdesk app.

    Jobetter

    Focused energy and skyline views from a playful perch.

    <a href=Jobetter Barsha Heights Terrace with Net-Lounge” style=”width:100%;height:auto;border-radius:8px;display:block;” loading=”lazy” />

    Jobetter draws in designers, freelancers, and remote teams looking for a space that’s relaxed but thoughtfully crafted. Its clean, minimalist layout sets the tone for deep focus, while Scandi lounge chairs and colours inject a sense of dynamism. The community here thrives on creativity and collaboration, making it ideal for solo entrepreneurs and small startups seeking a vibrant yet focused environment. The rooftop terrace with a trampoline-style net lounge adds a burst of creative flair.

    📍 Located in Barsha Heights (Tecom), just minutes from the metro and Sheikh Zayed Road, with cafés and paid parking nearby. 🔗 Book Jobetter directly from our App or check out their website Jobetter – Barsha Heights

    Servcorp at Emirates Towers

    Where business meets iconic prestige.

    Servcorp Emirates Towers coworking lounge with skyline views

    Servcorp’s cosy coworking space inside Emirates Towers delivers sharp professionalism with skyline views to match. With concierge-level service, a refined lounge, and sweeping cityscapes, it’s the kind of place where big decisions happen quietly. The clientele here includes top-tier consultants, legal professionals, and global executives who value a prestigious address and seamless business services.

    📍 Inside Emirates Towers, with direct access to DIFC, metro links, valet, and underground parking.
    🔗 Book Servcorp – Emirates Towers on our App or check out their website Servcorp – Emirates Towers

    Jetset Business Center – Prime Tower

    High-rise focus in the heart of Business Bay.

    Jetset Business Center coworking area with hand sculpture and scenic view

    Sleek, sharp, and perched on the 20th floor of Prime Tower, Jetset offers skyline views and a workspace that means business. With fully serviced private offices and coworking zones, it’s polished, professional, and right at the intersection of Dubai’s energy and ambition. Jetset caters to a diverse mix of multinationals, established local companies, and startups, fostering a community where entrepreneurs and professionals can connect and get things done.

    📍 Located in Prime Tower, Business Bay, steps from Dubai Canal, with easy access to Al Khail Road and Downtown Dubai. 🔗 Visit their website jetsetbc.com

    Cloud Spaces

    Modern vibes, a buzzing community, and a terrace in Burj Khalifa’s shadow.

    Cloud Spaces terrace overlooking Dubai Mall fountain and Burj Khalifa

    Directly linked to Dubai Mall, Cloud Spaces at Fountain Views is all good energy and amenities. Lounge seating, shared tables with real plants, private pods, and even a podcast studio create a space that’s equal parts relaxed and productive. The workspace attracts freelancers, startups, and growing teams who appreciate a design-led environment with a sense of community. The best part? A terrace with a full-on view of the Burj Khalifa, ideal for a scenic coffee break or an inspired brainstorm.

    📍 Located in Dubai Mall Fountain View with easy access via Al Khail Road with ample free parking.
    🔗 Soon available on our App 🤩 Check out their website cloudspaces.ae

    Space Location Vibe Standout Feature
    Jobetter Barsha Heights (Tecom) Creative, minimalist, playful Rooftop terrace with trampoline-style net lounge
    Servcorp at Emirates Towers Emirates Towers, DIFC Executive, prestigious, refined Concierge-level service, sweeping cityscapes
    Jetset Business Center 20th floor, Prime Tower, Business Bay Polished, professional, ambitious Fully serviced offices with Dubai Canal views
    Cloud Spaces Fountain Views, Dubai Mall Modern, community-driven, design-led Burj Khalifa terrace, podcast studio, private pods

    ☁️ Skyline Coworking Isn’t Just a View. It’s a State of Mind

    It’s not only about what you see, but how it makes you feel. A clear view has a quiet power to lift your thinking, steady your focus, and spark momentum. So settle into the skyline and let the energy of the city move you forward.

    ✅ Ready to Do Your Best Work? 📲 Download the Hotdesk App to discover, book, and work from Dubai’s best coworking spaces. Your view, your vibe, your way.

    Still deciding which space is right for you? Check out these reads :
    How to Choose the Best Coworking Space — a quick guide to finding your perfect match.
    🌿 Coworking in Nature: Dubai’s Best Garden View Workspaces — for those who like their workspace a little leafier.

    Frequently Asked Questions

    What are the best skyline-view coworking spaces in Dubai?

    The best skyline-view coworking spaces in Dubai include Jobetter in Barsha Heights with a rooftop trampoline-style net lounge, Servcorp at Emirates Towers with concierge-level service and sweeping cityscapes, Jetset Business Center on the 20th floor of Prime Tower in Business Bay, and Cloud Spaces at Fountain Views with a terrace overlooking the Burj Khalifa.

    What is Jobetter coworking space in Dubai?

    Jobetter is a coworking space in Barsha Heights (Tecom) that draws designers, freelancers, and remote teams. It features a clean minimalist layout with Scandi lounge chairs, and a rooftop terrace with a trampoline-style net lounge. It’s located minutes from the metro and Sheikh Zayed Road.

    Can you work with a Burj Khalifa view in Dubai?

    Yes, Cloud Spaces at Fountain Views offers a terrace with a full view of the Burj Khalifa. Directly linked to Dubai Mall, the space features lounge seating, shared tables with real plants, private pods, and even a podcast studio. It’s located in Dubai Mall Fountain View with easy access via Al Khail Road and ample free parking.

    What is Servcorp at Emirates Towers like for coworking?

    Servcorp at Emirates Towers delivers sharp professionalism with skyline views. It offers concierge-level service, a refined lounge, and sweeping cityscapes, making it popular with top-tier consultants, legal professionals, and global executives who value a prestigious address and seamless business services. It has direct access to DIFC, metro links, valet, and underground parking.

    Where is Jetset Business Center in Dubai?

    Jetset Business Center is perched on the 20th floor of Prime Tower in Business Bay. It offers skyline views with fully serviced private offices and coworking zones, catering to multinationals, established local companies, and startups. It’s steps from Dubai Canal with easy access to Al Khail Road and Downtown Dubai.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: May 23, 2025 by the Hotdesk Team
  • Coworking in Nature: Dubai’s Best Garden View Workspaces

    Coworking in Nature: Dubai’s Best Garden View Workspaces

    Dubai Coworking Spaces

    Need greenery to get grounded? In a city of concrete, glass, and towering ambition, Dubai’s garden-view coworking spaces offer a restorative pause. These lush environments attract wellness-driven professionals, creatives, and entrepreneurs who thrive in calm, nature-infused surroundings.

    Whether you’re nestled among palm trees, working beside a polo field, or sipping coffee under a canopy of leaves–these are the spaces where clarity flows and creativity grows.

    Key Takeaways

    • Dubai offers several nature-infused coworking spaces for professionals who thrive in calm, green surroundings.
    • Top picks include Nasab (Al Barari), Nas House (Jumeirah 1), Melia Desert Palm, and Matcha Club (Al Quoz).
    • These spaces blend wellness amenities — pools, yoga, gardens, padel courts — with professional workspace infrastructure.
    • Book garden-view workspaces on demand through the Hotdesk app.

    Nasab

    An inspiring blend of creativity, luscious green, and luxury.

    Nasab Dubai garden-view coworking lounge

    Nasab is a shared workspace that feels like a mindful retreat in the middle of the city. With tranquil lounges, a rooftop pool, and yoga facilities, the environment feels both exclusive and inclusive, with a strong community vibe. This members-club-style coworking space attracts wellness-driven professionals, designers, and entrepreneurs.

    📍 Located in KOA Canvas, Al Barari, with lush gardens and free parking. 🔗Book on the App or check out their website nasabdubai.com

    Nas House

    A soulful space for remote workers, founders, and creatives.

    Nas House boutique coworking space in Dubai

    Nas House is a boutique coworking and coliving space in Al Barsha, designed for founders, creatives, and entrepreneurs. Spread across six villas, it offers private pools, a gym, and even a cozy cat room. The central courtyard–anchored by an olive tree–hosts intimate events that bring the community together. 

    📍 In Jumeirah 1, 10 minutes drive from the beach, with quick routes from Business Bay or La Mer. 🔗Book Nas House

    Melia Desert Palm

    Work with a view of polo fields and palm trees.

    Melia Desert Palm coworking with polo field views

    A hidden gem for those who crave calm and clarity, Melia Desert Palm offers a coworking experience like no other in Dubai. Tucked away just outside the city, it’s a favorite among those who want really calm surroundings without compromising connectivity. Between calls, you can stroll through stables or catch a polo practice.

    📍 20 minutes from Downtown Dubai, off Al Awir Road, with easy parking access. 🔗Book Melia Desert Palm

    Matcha Club

    A wellness oasis with a Californian hustle vibe.

    Matcha Club leafy café and wellness workspace in Dubai

    Matcha Club is best known for its padel courts, yoga shala, and pilates studio–but its leafy café at the heart of the space has become a favorite laptop spot. Surrounded by greenery and clean, minimalist design, it draws in freelancers looking to blend wellness with work.

    📍 Located in Al Quoz, with easy access from Umm Suqeim and free parking.
    🔗 No booking necessary but Fridays are really busy. Check out their website matcha-club.ae

    Space Location Vibe Standout Feature
    Nasab KOA Canvas, Al Barari Wellness retreat, exclusive & inclusive Rooftop pool, yoga facilities, lush gardens
    Nas House Jumeirah 1 Soulful, boutique, community-driven Six villas, private pools, cat room, olive tree courtyard
    Melia Desert Palm Al Awir Road (20 min from Downtown) Calm, secluded, nature-immersed Polo field views, stables, palm trees
    Matcha Club Al Quoz Californian wellness hustle Padel courts, yoga shala, leafy café

    Find your oasis

    In a city that rarely slows down and that never stops building upward, these nature-infused workspaces offer something different : they’re spaces to breathe, reset, and work with intention.

    Because sometimes, getting grounded is exactly what it takes to grow.

    Ready to try one?

    📲 Download the Hotdesk App to discover, book, and work from Dubai’s best coworking spaces–your view, your vibe, your way.

    Frequently Asked Questions

    What are the best garden-view coworking spaces in Dubai?

    The best garden-view coworking spaces in Dubai include Nasab in Al Barari with lush gardens and a rooftop pool, Nas House in Jumeirah 1 spread across six villas with private pools, Melia Desert Palm with polo field and palm tree views, and Matcha Club in Al Quoz with padel courts, yoga, and a leafy café atmosphere.

    What is Nasab Dubai?

    Nasab is a members-club-style coworking space located in KOA Canvas, Al Barari. It features tranquil lounges, a rooftop pool, and yoga facilities, attracting wellness-driven professionals, designers, and entrepreneurs. The environment feels both exclusive and inclusive with a strong community vibe, surrounded by lush gardens with free parking.

    What is Nas House in Dubai?

    Nas House is a boutique coworking and coliving space in Jumeirah 1, designed for founders, creatives, and entrepreneurs. Spread across six villas, it offers private pools, a gym, and a cozy cat room. The central courtyard anchored by an olive tree hosts intimate events that bring the community together, located 10 minutes drive from the beach.

    Can you cowork near polo fields in Dubai?

    Yes, Melia Desert Palm offers a coworking experience near polo fields and palm trees. Located 20 minutes from Downtown Dubai off Al Awir Road, it’s a hidden gem for those who crave calm and clarity without compromising connectivity. Between calls, you can stroll through stables or catch a polo practice.

    Is Matcha Club in Dubai a coworking space?

    While Matcha Club is best known for its padel courts, yoga shala, and pilates studio, its leafy café at the heart of the space has become a favorite laptop spot for freelancers looking to blend wellness with work. Located in Al Quoz with free parking, no booking is necessary but Fridays are busy.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: May 13, 2025 by the Hotdesk Team
  • Hotdesk Acquires Barcelona-Based Yado, Expanding into Europe

    Hotdesk Acquires Barcelona-Based Yado, Expanding into Europe

    Announcements

    We’re excited to announce that Hotdesk has acquired Barcelona-based coworking app Yado, marking a major milestone in our expansion into Europe. The acquisition brings over 100 coworking spaces across Spain’s most dynamic cities onto the Hotdesk platform — and it’s just the beginning.

    Key Takeaways

    • Hotdesk has acquired Barcelona-based coworking app Yado, marking the company’s expansion into Europe.
    • The acquisition adds 100+ coworking spaces across Barcelona, Madrid, Valencia, Sevilla, Granada, Málaga, and Bilbao.
    • Hotdesk’s global footprint now spans 1,100+ coworking spaces across 179 cities worldwide.
    • The platform is seeing over 10,000 monthly bookings, with Spain opening the door to broader Spanish-speaking markets.

    Why Spain, Why Yado

    Anna Albareda and Cristina Santa of Yado with Mohamed Khaled of Hotdesk
    Anna Albareda and Cristina Santa of Yado with Mohamed Khaled of Hotdesk.

    With Dubai as our home base, Hotdesk was always designed to become a global play. Spain’s coworking scene and hybrid work adoption is strong, with a range of young professionals — from freelancers to creatives, SMEs to flexible enterprise — actively seeking on-demand workspace solutions.

    Yado has been operating since 2019, building a network of over 100 coworking spaces across Spain’s most important cities: Barcelona, Madrid, Valencia, Sevilla, Granada, Málaga, and Bilbao. That hyper-local expertise, combined with Hotdesk’s global platform and technology, creates a powerful combination.

    Spanish City Now on Hotdesk via Yado
    Barcelona Yado’s home base — largest concentration of listed spaces
    Madrid Spain’s capital and business hub
    Valencia Fast-growing tech and startup ecosystem
    Sevilla Southern Spain’s cultural and commercial center
    Granada University city with growing digital nomad community
    Málaga Emerging tech hub and remote work destination
    Bilbao Basque Country’s economic powerhouse

    What This Means for Hotdesk Users

    The acquisition means Hotdesk users can now book coworking spaces across all seven major Spanish cities directly through the same platform and app they already use. Whether you’re a digital nomad spending a month in Barcelona, a team running a workshop in Madrid, or a freelancer hopping between Valencia and Málaga — the inventory is now live and bookable.

    At the time of the acquisition, Hotdesk was already seeing over 10,000 monthly bookings. Adding Yado’s Spanish inventory to our global network of 1,100+ spaces in 179 cities creates seamless access for our users as they work across borders.

    What Each Side Brings

    Hotdesk Brings

    • Global platform with 1,100+ spaces in 179 cities
    • 10,000+ monthly bookings and growing user base
    • On-demand booking technology and infrastructure
    • Gateway to MENA, Asia, and global markets

    Yado Brings

    • 100+ coworking spaces across 7 Spanish cities
    • Hyper-local Spanish market expertise since 2019
    • Strong network of freelancers, creatives, and SMEs
    • Gateway to broader Spanish-speaking markets

    From the Founders

    Mohamed Khaled, Co-Founder and CEO of Hotdesk: “With Dubai as our home-base, Hotdesk was always designed to become a global play. The coworking scene and hybrid work adoption in Spain is strong, with a range of young professionals ranging from freelancers to creatives, SMEs to flexible enterprise. Together, our core focus will be to infuse hyper-local Spanish DNA into our game, especially looking at the growth potential of both Spain and other Spanish speaking markets as we grow across the globe.”

    Anna and Cris, Co-Founders of Yado: “Working remotely is the future, and this is a very interesting moment to join forces with an international company like Hotdesk to help expand the reach across Europe in particular. The market has turned on its head over the last few years, and now there is more demand than ever before for flexible working options.”

    Hotdesk’s Global Footprint

    The Yado acquisition is a key step in Hotdesk’s mission to become the global standard for on-demand workspace booking. From our roots in Dubai to our growing presence across EMEA and beyond, every acquisition and expansion brings us closer to a world where workspace is available on demand, anywhere, anytime.

    Hotdesk by the Numbers

    1,100+ coworking spaces. 179 cities. 10,000+ monthly bookings. Now spanning the UAE, Egypt, Spain, and beyond.

    Press Coverage

    Gulf News: Read the coverage

    Frequently Asked Questions

    What is the Hotdesk and Yado acquisition?

    Hotdesk, the Dubai-based on-demand workspace booking platform, acquired Barcelona-based coworking app Yado in January 2023. The acquisition marked Hotdesk’s expansion into Europe and added over 100 coworking spaces across major Spanish cities including Barcelona, Madrid, Valencia, Sevilla, Granada, Málaga, and Bilbao to the Hotdesk platform.

    What is Yado?

    Yado is a Barcelona-based coworking app that has been operating since 2019. It offers access to over 100 coworking spaces across major cities in Spain, including Barcelona, Madrid, Valencia, Sevilla, Granada, Málaga, and Bilbao. Co-founded by Anna Albareda and Cristina Santa, Yado was acquired by Hotdesk in January 2023.

    How many coworking spaces does Hotdesk have after the Yado acquisition?

    After the Yado acquisition, Hotdesk expanded to over 1,100 coworking spaces across 179 cities worldwide. The addition of Yado’s 100+ Spanish coworking spaces strengthened Hotdesk’s European footprint significantly.

    Why did Hotdesk expand into Spain?

    Hotdesk expanded into Spain because the coworking scene and hybrid work adoption there is strong, with a range of young professionals from freelancers to creatives, SMEs to flexible enterprise. Spain also serves as a gateway to other Spanish-speaking markets globally.

    Can I book coworking spaces in Spain through Hotdesk?

    Yes, following the Yado acquisition, Hotdesk users can book coworking spaces across major Spanish cities including Barcelona, Madrid, Valencia, Sevilla, Granada, Málaga, and Bilbao directly through the Hotdesk platform and app.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: April 7, 2025 by the Hotdesk Team
  • LIFE AFTER C…

    LIFE AFTER C…

    Future of Work

    Remote work has been on the rise for the past few years but in 2020, we were all introduced to what has now become the norm – Life After C…

    Key Takeaways

    • The pandemic accelerated remote work from a trend to the norm — flexibility is now table stakes, not a differentiator.
    • Time is the world’s most valuable commodity, and flexible workspaces eliminate the time-consuming extras that hold you back.
    • Hotdesk serves everyone — individuals, students, entrepreneurs, SMEs, and Fortune 500 companies — with tailored on-demand workspace solutions.
    • From a desk for a few hours to a state-of-the-art office in a financial district, Hotdesk puts workspace access at your fingertips.

    The pandemic’s arrival has poured accelerant on long-established rules of how, when and where we work. Whilst some working trends will remain, a significant majority of companies and individuals have had to reshape the way they work. An article from Harvard Business Review states “Flexibility around how, where and when people work is no longer a differentiator, it’s now table stakes.”

    WHY?

    Life Before C… and Life After C… have one common denominator, time. Time is the world’s most valuable and scarce commodity, yet we all find ourselves spending time on tasks that could be done more efficiently. Combining this with the world’s on-going transformation is why HotDesk continues to do what it does – provide you with the flexibility that you deserve to ensure you #GetThingsDone without the time-consuming extras. Within just a few clicks you’ve got access to a world of remote working spaces ready to be occupied within minutes.

    HOW?

    As an individual, student, entrepreneur, SME or Fortune 500 you have without a doubt experienced first hand the shakeup that traditional 9-5 employment has undergone within the past couple of years. You may be tired of working from what was once the comfort of your home or perhaps you want to cut back on leasing costs by moving your office to a more budget-friendly location now that new working policies have been implemented. No matter what your requirements are, no matter how big or small your organization is, HotDesk is here to provide you with an option that will be tailored to your needs.

    Who You Are Your Challenge How Hotdesk Helps
    Individual / Student Tired of working from home, need a professional space On-demand desk or meeting room access, book by the hour
    Entrepreneur / Freelancer Need flexible workspace without long-term commitment Plug-and-play solutions from coworking desks to private offices
    SME Want to cut leasing costs and scale flexibly Budget-friendly locations with tailored workspace options
    Fortune 500 / Enterprise Implementing new hybrid working policies Scalable workspace solutions across multiple locations

    WHAT?

    Imagine if you were asked this question; You get to choose one location to work remotely from one day a month – Where is it? Look no further, HotDesk can provide you with a solution no matter where you want to go. Remote-work as we know today is defined most simply as; an employment arrangement in which employees do not commute to a central place of work, such as an office building. HotDesk, your go-to-platform provides you with limitless opportunities – from a desk in a co-working space for a few hours, to a meeting room in a business center or a state of the art office (think Herman Miller chairs and ergonomic desks) in the city’s financial district. Don’t quote us on the aforementioned time statement – because you might end up spending as much time looking for your next remote working location as you do looking for what to watch on Netflix. Either way, HotDesk is here…is here to stay… is here to provide a solution in this Life After C… is here to make sure you #GetThingsDone

    Life Before vs. Life After C…

    Life Before C…

    • Rigid 9-5 employment at a fixed location
    • Long-term unfurnished leases
    • Commuting as the default
    • Flexibility seen as a differentiator

    Life After C…

    • Hybrid and remote work as the norm
    • Plug-and-play scalable workspace solutions
    • On-demand access within minutes
    • Flexibility is now table stakes

    Hotdesk Is Here to Stay

    HotDesk is here…is here to stay… is here to provide a solution in this Life After C… is here to make sure you #GetThingsDone

    Frequently Asked Questions

    How did the pandemic change the way we work?

    The pandemic poured accelerant on long-established rules of how, when and where we work. A significant majority of companies and individuals had to reshape the way they work. As Harvard Business Review states, flexibility around how, where and when people work is no longer a differentiator — it’s now table stakes.

    Why do people need flexible workspaces after the pandemic?

    Time is the world’s most valuable and scarce commodity, yet people spend time on tasks that could be done more efficiently. Many are tired of working from home or want to cut back on leasing costs by moving to more budget-friendly locations. Flexible workspaces provide the right option tailored to individual and business needs.

    Who can benefit from Hotdesk’s flexible workspace solutions?

    Whether you’re an individual, student, entrepreneur, SME or Fortune 500, Hotdesk provides options tailored to your needs. No matter how big or small your organization is, Hotdesk provides flexible workspace solutions from a desk in a co-working space for a few hours, to a meeting room or a state-of-the-art office.

    What types of workspaces does Hotdesk offer?

    Hotdesk provides limitless opportunities — from a desk in a co-working space for a few hours, to a meeting room in a business center or a state-of-the-art office in the city’s financial district. All workspaces are available on demand, ready to be occupied within minutes with just a few clicks.

    Is remote work here to stay?

    Yes. Remote work has been on the rise for years and the pandemic accelerated adoption to the point where it has become the norm. Flexibility around how, where and when people work is now considered table stakes, not a differentiator. Hotdesk provides the infrastructure to support this new way of working.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: April 7, 2025 by the Hotdesk Team
  • #GetThingsDone With The Hotdesk App

    #GetThingsDone With The Hotdesk App

    Product Guide

    Hotdesk’s app is the go-to platform to ensure you #GetThingsDone

    Key Takeaways

    • The Hotdesk app lets you search, filter, and book workspaces — desks, meeting rooms, and offices — within just a few clicks.
    • Hottest Picks Nearby uses your current location to surface the most booked and trending venues around you.
    • Book by the hour, day, month, or year — with real-time availability, pricing, and amenity details on every listing.
    • Workspace hosts can list spaces on Hotdesk to turn underutilized real estate into revenue-generating assets.

    Hotdesk revolutionizes the way you search for and book your next workspace. Within just a few clicks you’ll be on your way to your favorite co-working space, ideal remote working office or your new plug and play office. Hotdesk’s app has put the user experience at the forefront of its design. Understanding your needs and requirements as well as offering potential solutions based on prior searches makes Hotdesk what you need to unleash your productivity.

    Discover Workspaces Near You

    Perhaps you weren’t aware that there’s a popular co-working space just around the corner from you, well Hotdesk’s intuitive Hottest Picks Nearby uses your current location to offer you the most booked and highest trending venues around you.

    Hotdesk app showing nearby workspace listings

    Filter and Find the Right Space

    If you’re already aware of the type of space you’re looking for, then the Hotdesk app allows you to filter locations based on your preferences. Looking for a desk for an hour, Hotdesk will display all the available hotdesks within your location with relevant prices. If you and your team would rather conduct your weekly meeting somewhere easily accessible for all team members, you can search for meeting rooms in the preferred location. If your company is looking to upsize, downsize or just modernize your current setup, Hotdesk also displays available office spaces including information such as monthly prices, front desk services and parking availability along with a ton more to make your decision easier.

    What You Need How Hotdesk Helps
    A desk for an hour Displays all available hotdesks in your location with relevant prices
    A meeting room for the team Search by location for rooms easily accessible to all team members
    An office to upsize, downsize, or modernize Shows available offices with monthly prices, front desk services, parking, and more
    A 24-hour space for an all-nighter Book spaces like WeWork that are open 24 hours a day
    A space within 30 minutes Book a desk for an hour within 30 minutes of the current time

    Book in Minutes

    Once you’ve chosen your next working location, you’ll transition onto the booking page, which provides a clear visual of the space you’ve chosen along with relevant information about the operating hours of the location, the amenities included and the price. When you’re ready, click the preferred date and time to proceed with your booking. Do you have a Zoom call in 30 minutes but need a space to take it from? No problem, you can book a desk for an hour within 30 minutes of the current time. Want to pull an all-nighter before your exam, no problem. Book a space at WeWork, which is open 24 hours a day. If you’d rather filter availability by price, then that’s also an option.

    Hotdesk app booking page with space details and pricing

    Manage Your Bookings

    As soon as you’ve confirmed your booking you’ll receive an email confirmation as well as a notification in your Hotdesk inbox. Through the app you’ll be able to see your past bookings as well as upcoming bookings. Want to cancel a booking, you can do so directly from the app 48 hours in advance.

    Booking Management at a Glance

    Email confirmation + in-app notification on every booking. View past and upcoming bookings. Cancel directly from the app up to 48 hours in advance.

    For Workspace Hosts

    If your organization has available office space whether that’s a meeting room, an office or a desk, Hotdesk is here to help you. Hotdesk will provide marketing support, access to an extensive user base and a team on standby to support and help you. Hotdesk can help turn your underutilized space into value, revenue generating assets within just a few clicks.

    The Hotdesk App: Users vs. Hosts

    For Users

    • Discover trending workspaces near you
    • Filter by space type, location, and price
    • Book in minutes — from 1 hour to 1 year
    • Manage and cancel bookings in-app

    For Hosts

    • Marketing support for your listings
    • Access to an extensive user base
    • Dedicated team on standby
    • Turn idle space into revenue generators

    The Hotdesk app aims to be your go-to platform for all your working requirements. If you believe the app or the user experience can be better, leave feedback so Hotdesk can continue to improve. Utilizing the valuable feedback, the Hotdesk app continues to incorporate features that will make your experience the best it can be to ensure you #GetThingsDone!

    Frequently Asked Questions

    How does the Hotdesk app work?

    The Hotdesk app lets you search for and book workspaces within just a few clicks. You can filter locations based on your preferences — desks, meeting rooms, or offices — with relevant prices. The app uses your current location to show the most booked and trending venues nearby via its Hottest Picks Nearby feature.

    What can you book on the Hotdesk app?

    You can book desks for an hour, meeting rooms for team sessions, and private offices for longer-term needs. The app displays available workspace options within your location along with information such as monthly prices, front desk services, parking availability, and more.

    How fast can you book a workspace on Hotdesk?

    You can book a workspace very quickly on Hotdesk. For example, you can book a desk for an hour within 30 minutes of the current time if you have a Zoom call coming up. The booking page provides a clear visual of the space, operating hours, amenities, and pricing so you can confirm instantly.

    Can you cancel a booking on the Hotdesk app?

    Yes, you can cancel a booking directly from the Hotdesk app 48 hours in advance. The app also lets you view your past bookings and upcoming bookings, and you receive email confirmations and in-app notifications for every booking.

    How can workspace hosts use the Hotdesk app?

    If your organization has available office space — whether a meeting room, office, or desk — Hotdesk provides marketing support, access to an extensive user base, and a team on standby to help. Hotdesk helps turn underutilized space into value-generating, revenue-producing assets within just a few clicks.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: April 7, 2025 by the Hotdesk Team
  • What Is Hotdesk

    What Is Hotdesk

    About Hotdesk

    Hotdesk is here to #GetThingsDone

    Key Takeaways

    • Hotdesk is the “Airbnb of offices” — a unified platform for booking desks, meeting rooms, and private offices on demand.
    • Available across 55+ cities globally, with hosts in major cities such as Dubai, Cairo, London, and San Francisco.
    • Serves three audiences: individuals and small teams who need flexible workspace, businesses looking to scale without long-term leases, and hosts who want to monetize unused commercial real estate.
    • Flexible booking by the hour, day, month, or year with plug-and-play solutions.

    Hotdesk is the one-stop-shop for individuals and businesses looking to book desks, meeting rooms and private offices on an hourly, daily, monthly or annual basis. Simply put, Hotdesk is the ‘Airbnb’ of offices – a unified platform that gives you workspace access across the globe. Hotdesk’s app connects users with flexible workspaces across 55 cities globally, with hosts in major cities such as Dubai, Cairo, London and San Francisco.

    Hotdesk for Individuals

    For individuals and small teams, long gone are the days of phone calls, endless Google searches and driving around town looking for the ideal working space whether that is a desk, meeting room or office to work from. Whether you’re a freelancer, an entrepreneur, student or even a small team in a startup, Hotdesk will help you deploy office space when you need it, on demand.

    Hotdesk for Businesses

    For businesses, say goodbye to real estate agents, long-term lease contracts and the hassle involved with getting the office set up. Hotdesk provides options based on the organizations requirements, location and lease term all directly through a location based user interface. Once a venue has been selected, the app provides information about the amenities and services available – everything from parking to refreshment stations as well as conference rooms.

    Hotdesk for Hosts

    For hosts, the recent global shift in working trends has had a significant impact on permanent office requirements. Hotdesk offers hosts the ability to better utilize their unused commercial real estate assets, by providing an all in one digital platform for advertising and managing their vacant spaces. Once a host onboards their office spaces, meeting rooms or even desks, these assets are converted into revenue generators.

    Audience What Hotdesk Solves Key Benefit
    Individuals & Small Teams No more phone calls, Google searches, or driving around for workspace Deploy office space on demand — desk, meeting room, or office
    Businesses No more real estate agents, long-term leases, or setup hassle Options based on requirements, location, and lease term via one platform
    Hosts Unused commercial real estate sitting idle All-in-one digital platform to monetize vacant spaces as revenue generators

    Flexible Solutions for Every Need

    As the remote working trends continue to increase as do e-commerce and automation trends. Hotdesk aims to be the solution for all three by providing an all in one concierge service for individuals and businesses alike to unleash their productivity. No matter the requirements, Hotdesk offers it all. Do you need an hour at a coworking space to print documents? Does your team require a boardroom for the day? Or are you looking to downsize your office to something a little more budget friendly? Hotdesk caters to each requirement by providing flexible, plug and play solutions. From coworking spaces in WeWork locations around the world, to state of the art offices in globally recognized business centers. Hotdesk is here to #GetThingsDone!

    What Can You Book on Hotdesk?

    Space Types

    • Desks in coworking spaces
    • Meeting rooms and boardrooms
    • Private offices
    • Spaces in WeWork and global business centers

    Booking Flexibility

    • By the hour — for a quick call or print job
    • By the day — for team meetings or focus sessions
    • By the month — for scaling teams
    • By the year — for long-term office needs

    Frequently Asked Questions

    What is Hotdesk?

    Hotdesk is the one-stop-shop for individuals and businesses looking to book desks, meeting rooms and private offices on an hourly, daily, monthly or annual basis. Simply put, Hotdesk is the ‘Airbnb’ of offices — a unified platform that gives you workspace access across the globe, connecting users with flexible workspaces across 55 cities globally.

    How does Hotdesk work for individuals?

    For individuals and small teams, Hotdesk eliminates the need for phone calls, endless Google searches, and driving around town looking for workspace. Whether you’re a freelancer, entrepreneur, student, or small startup team, Hotdesk helps you deploy office space when you need it, on demand.

    How does Hotdesk work for businesses?

    For businesses, Hotdesk removes the need for real estate agents, long-term lease contracts, and setup hassles. The platform provides options based on the organization’s requirements, location, and lease term through a location-based user interface, with information about amenities and services from parking to conference rooms.

    How does Hotdesk benefit workspace hosts?

    Hotdesk offers hosts the ability to better utilize their unused commercial real estate assets by providing an all-in-one digital platform for advertising and managing vacant spaces. Once a host onboards their office spaces, meeting rooms, or desks, these assets are converted into revenue generators.

    What types of workspaces can you book on Hotdesk?

    Hotdesk caters to every requirement by providing flexible, plug-and-play solutions. You can book a desk at a coworking space for a few hours, a meeting room or boardroom for the day, or a full private office on a monthly or annual basis. Options range from WeWork locations around the world to state-of-the-art offices in globally recognized business centers.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: April 7, 2025 by the Hotdesk Team
  • Four Financial Lessons Learnt As A First-Time Founder

    Four Financial Lessons Learnt As A First-Time Founder

    Founder Insights

    Moving from being an employee to suddenly founding and running your own business in the UAE can be at once exhilarating and daunting in equal measure. Now, if you’ve taken this step, then it’s worth pausing to congratulate yourself; no doubt you’ve already been through the process of putting together your business plan, honing your concept, securing backing, and ultimately setting up your entity. But now, get ready, as the hard work is about to start.

    Key Takeaways

    • Understand your three cash flow buckets: operating activities, investing activities, and financing activities.
    • Focus on acquiring loyal customers — not “fake” ones driven solely by discounts and incentives.
    • The lifetime value of the customer divided by customer acquisition cost is the equation that determines survival.
    • Stay agile — be ready to pivot and re-pivot as opportunities and challenges emerge.

    The first 90 days will be a whirlwind of new business opportunities, and establishing yourself and your proposition. And while it’s incredibly exciting to become a first-time entrepreneur, there are a number of fundamental basics when it comes to managing the financial aspects that can ultimately make or break your success in the early days.

    With the UAE being a hotbed for SMEs, accounting for 94% of the total companies operating in the country and contributing more than 52% to the country’s non-oil gross domestic product, there are boundless opportunities if you get your financial model right from the get-go. Here are a few of the lessons I’ve learnt as a first-time founder, when it comes to keeping how you spend your money in check, so as to set you up for success from the start:

    1. Know Your Cash Flow Buckets

    With respect to spending and cash flow, this can fall into three clearly defined buckets that need to be addressed. Firstly, it’s important to define your operating activities, i.e. the running of the day-to-day business. Second of all, you need to look at your investing activities, and this also includes investing in intellectual property. Finally, you also need to consider your financing activities when it comes to equity fundraising or debts.

    What many startups do is to get the cash flow from financing activities, and then they spend this money on the operating and investing activities. They start to throw capital at the basics, with the view that to grow quickly, they need to get the talent and the people there to be able to deliver on the ambitions laid out in the business plan. But while you do need to “burn to grow,” you still need to keep a few things in mind.

    Product spending is naturally important, but you need to build in the right manner based on research and data- only then comes action. Rather than deciding what the market wants, listen and do your research to ensure what you’re building caters to demand. Fundamentally, you need to deliver an agile product or service, that you can then continue to build on for long-term growth. And that future sustainability needs to be at the top of your mind; the more robust, well thought-out, and solutions-driven your product or service is, the more you will be able to cater to market needs.

    Cash Flow Bucket What It Covers
    Operating Activities Running the day-to-day business — staff costs, customer acquisition, product delivery
    Investing Activities Investing in product development, intellectual property, and long-term assets
    Financing Activities Equity fundraising, debts, and capital inflows that fund operations and investments

    2. Aim to Secure Loyal Customers

    Mohamed Khaled, co-founder and CEO of Hotdesk
    Mohamed Khaled, co-founder and CEO UAE-born Hotdesk, a co-working platform that was launched in 2019. Source: Hotdesk

    There are a lot of things to think about when it comes to your operating activities. One of them is that you’re spending on people- your staff costs are a “heavy” element, especially at the beginning. In addition, if you have a product, you will also be spending on your customer acquisition costs, and this is where we need to take heed of potential “fake” customers.

    This is a typical startup problem. A new business launches and builds its financial model, goes out to the market, and starts spending. The startup boosts its customer base by offering incentives, promotional codes, and discounts to attack the market. The customers then start to come, and every day, more and more are flowing in; life seems to be great.

    But this is where you need to pause and take stock for the moment. Just how true or “real” are these customers? Many of these customers may be price-sensitive- so while you’ve brought them in through discounts or incentives, the moment you pull back on these, will you end up losing these customers? Are they loyal in that case, and, ultimately, do they have longevity? This is where it is vital to make sure you’re making the right moves to bring in the right customers.

    The “Fake Customer” Trap

    Customers acquired through heavy discounts may be price-sensitive. The moment you pull back on incentives, they leave. Focus on acquiring customers with real longevity and loyalty — not vanity metrics.

    3. Remember to Do Reality Checks

    Ultimately, all that you are building falls into a simple equation: the lifetime value of the customer, divided by the customer acquisition cost. If this basic human fundamental fails, your business will fail. So, when you’re calculating your total addressable market, you must be aware of these sensitivities.

    This also plays back into the data- if you’ve done your research, you should have a good understanding of the market, and therefore by understanding your customer, you can build the right financial model to secure the right customers. Ultimately, it’s imperative that we are being realistic, and that we’re not creating illusions for ourselves. This then keeps us in check as a company of how we spend money.

    4. Pivot (and Re-Pivot) Whenever Needed

    Hotdesk co-founders Mohamed Khaled, Ali Shweki, and Mohamed Elsarrag
    Hotdesk co-founders Mohamed Khaled, Ali Shweki, and Mohamed Elsarrag. Source: Hotdesk

    Keeping the above in check should get your startup off to a good start. But what can sometimes happen when it comes to cash flow is that we get fixated on delivering on the pre-described plan. Yes, you need your focus and goals, but we have to play a nimble game. It’s important to remain agile and pivot -and re-pivot- when we need to.

    We also need to know when to course-correct when we spot things going awry. There will be so many curveballs, new opportunities, and unforeseen challenges that come up at the beginning. It’s important to be able to be adept to adapt to these, as they may be the ticket to unlocking new opportunities and future growth.

    The importance of this played out very clearly with my company, Hotdesk. When we started securing interest from enterprise, we knew that we had to quickly shift gears. This became an additional piece of the business that had very different fundraising requirements. We started getting traction and interest from corporate investors, for example, which was very different from what usually happens in the region.

    So, the lesson here is that whilst you need to have a plan and have a strategy that you execute day-in and day-out, you also need to note that plans can and will change. Being nimble is the key to success here.

    First-Time Founder Financial Checklist

    Do This

    • Define and manage your three cash flow buckets
    • Build based on research and data, not assumptions
    • Focus on loyal customers with real longevity
    • Run regular reality checks on LTV ÷ CAC
    • Stay agile and pivot when opportunities emerge

    Avoid This

    • Throwing capital at basics without a plan
    • Deciding what the market wants without listening
    • Chasing vanity metrics with discount-driven “fake” customers
    • Creating illusions about your total addressable market
    • Getting fixated on the original plan when things change

    While running a startup is an exciting journey, when it comes to the financial lessons learnt, being savvy to your market and your customer, and understanding your buckets of spending will help keep you in check in the early days. There is no secret formula that guarantees success- but getting the fundamentals right when it comes to your finances will set you up with a sound proposition, based on solid foundations, that you can build on as you scale.

    Frequently Asked Questions

    What are the three cash flow buckets every startup founder should know?

    The three cash flow buckets are operating activities (running the day-to-day business), investing activities (including investing in intellectual property), and financing activities (equity fundraising or debts). Understanding these buckets helps founders manage how they spend capital and maintain financial discipline from the start.

    How can startups avoid acquiring fake customers?

    Startups should be wary of customers acquired through heavy discounts and promotional codes who may be price-sensitive. The moment incentives are pulled back, these customers may leave. The key is to focus on acquiring loyal customers with longevity by ensuring the lifetime value of the customer divided by the customer acquisition cost remains healthy.

    What is the most important financial equation for startups?

    The most important equation is the lifetime value of the customer divided by the customer acquisition cost. If this fundamental ratio fails, the business will fail. Founders must be realistic about their total addressable market and ensure they are not creating illusions about their customer base.

    Why is pivoting important for startup founders?

    Pivoting is important because plans can and will change. There will be curveballs, new opportunities, and unforeseen challenges. Being nimble and able to course-correct when things go awry is key to unlocking new opportunities and future growth. At Hotdesk, securing enterprise interest required a quick shift in gears and different fundraising requirements.

    What makes the UAE a good environment for first-time founders?

    The UAE is a hotbed for SMEs, accounting for 94% of total companies operating in the country and contributing more than 52% to the country’s non-oil gross domestic product. This creates boundless opportunities for founders who get their financial model right from the start.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: April 6, 2025 by the Hotdesk Team
  • Hybrid Work: The Advantages and Challenges

    Hybrid Work: The Advantages and Challenges

    Future of Work

    Technology breakthroughs and changing workplace dynamics have led to a considerable transformation in the traditional idea of labor in recent years. This concept, which combines the advantages of both in-person office work and remote flexibility, has completely changed how businesses and people approach the workplace. We will discuss the idea of hybrid and remote working arrangements, as well as their benefits, drawbacks, and implications for the nature of work in the future.

    Key Takeaways

    • Hybrid work combines in-person office work with remote flexibility, while fully remote means no central office at all.
    • Key advantages include better work-life balance, increased productivity, and significant cost savings — up to $10,000 per employee per year.
    • Challenges include communication gaps, maintaining company culture, and ensuring fairness between remote and in-office workers.
    • The future of work is trending toward hybrid environments where employees choose the work setting that best suits their needs.

    Hybrid vs. Remote: The Difference

    Hybrid and remote work environments compared

    To differentiate: In a fully remote organization, team members have the freedom to work from anywhere, without a central office. In a hybrid company, employees divide their time between a physical workspace and remote work, while having the option to work from home.

    Factor Fully Remote Hybrid
    Central Office No central office Physical workspace available
    Location Freedom Work from anywhere Split between office and remote
    Work from Home Always an option Available as part of the arrangement
    In-Person Collaboration Virtual only Available on office days

    The Advantages of Hybrid Work

    Survey results on the advantages of hybrid work
    A survey conducted by Gallup.com on the advantages of hybrid work.

    Flexible behavior that improves work-life balance

    One of the main benefits of hybrid and remote working models is the flexibility they provide. Employees are no longer bound by a rigid 9am to 5pm work schedule and are free to structure their working hours around their personal lives. This newfound flexibility allows individuals to find a better work-life balance, and according to research, it results in greater job satisfaction and lower stress levels. Commuting becomes a thing of the past and employees regain valuable time for pursuing personal well-being, family or other interests.

    Unlock your productivity potential

    Research consistently shows that remote work can significantly improve productivity. Eliminating common distractions and interruptions in the office helps employees focus and complete tasks more efficiently. Hybrid and remote work models allow individuals to work during their most productive hours, such as the early morning and late evening, while providing an environment that suits their work preferences. The result is often better focus, more creativity, and better performance.

    The financial benefits of hybrid work

    Both employers and employees benefit financially from hybrid and remote work models. Employees can benefit from significant cost savings by avoiding commuting-related costs such as transportation costs. Meanwhile, businesses can significantly reduce overhead costs, including office space, utility bills, and other operating costs. According to a survey by Global Workplace Analytics, businesses can save an average of $10,000 per year for each remote employee who works half of the time from home.

    Hybrid Work Analysis

    Advantages

    • Improved work-life balance and flexible scheduling
    • Increased productivity and focus
    • Cost savings up to $10,000 per employee per year

    Challenges

    • Communication gaps between remote and in-office teams
    • Risk to company culture from geographic distance
    • Potential fairness and inclusion issues

    The Challenges of Hybrid Work

    While hybrid and remote work models offer many benefits, they also present challenges that organizations face. Below are the challenges and simple steps to avoid them.

    Survey results on the challenges of hybrid work
    A survey conducted by Gallup.com on the challenges of hybrid work.

    Hybrid work communication gap

    Ensuring effective communication and collaboration between team members in a hybrid environment requires the adoption of appropriate digital tools and fostering the remote work culture of open and transparent communication. Regular virtual meetings, project management platforms, and other collaboration tools help bridge the gap and induce teamwork.

    Maintaining company culture

    Geographic distance can pose a risk to corporate culture. To meet this challenge, organizations must actively foster a sense of belonging and connection among their employees. Fostering virtual social activities, team building exercises, and shared experiences help maintain a strong organizational culture and foster a sense of belonging.

    Fairness and Inclusion

    Remote work can create an inadvertent divide between employees who have more face-to-face interactions and those who work primarily remotely. Organizations should strive to create an inclusive environment where remote workers have equal access to resources, growth opportunities, and participate in decision-making processes.

    Challenge Solution
    Communication Gaps Adopt digital collaboration tools, hold regular virtual meetings, and foster open communication culture
    Maintaining Company Culture Virtual social activities, team building exercises, and shared experiences to foster belonging
    Fairness and Inclusion Ensure equal access to resources, growth opportunities, and decision-making for all employees

    The Future of Work

    The future of hybrid and flexible workspaces

    The rise of hybrid and remote working models ushered a new era of work. As organizations leverage these models and address the challenges they pose, the future of work may become a hybrid environment where employees are free to choose the work environment that best suits their needs and preferences. Traditional office environments are evolving into flexible workspaces that foster collaboration and innovation, making remote work a viable option for a wide variety of occupations.

    Frequently Asked Questions

    What is the difference between hybrid work and fully remote work?

    In a fully remote organization, team members have the freedom to work from anywhere, without a central office. In a hybrid company, employees divide their time between a physical workspace and remote work, while having the option to work from home.

    What are the advantages of hybrid work?

    The key advantages of hybrid work include improved work-life balance through flexible scheduling, increased productivity by eliminating office distractions and allowing people to work during their most productive hours, and significant financial benefits for both employers and employees through reduced commuting and overhead costs.

    How much can businesses save with hybrid work?

    According to a survey by Global Workplace Analytics, businesses can save an average of $10,000 per year for each remote employee who works half of the time from home. Employees also benefit from significant cost savings by avoiding commuting-related transportation costs.

    What are the main challenges of hybrid work?

    The main challenges include communication gaps between remote and in-office team members, maintaining company culture across geographic distances, and ensuring fairness and inclusion so remote workers have equal access to resources, growth opportunities, and decision-making processes.

    How can organizations overcome hybrid work challenges?

    Organizations can overcome hybrid work challenges by adopting appropriate digital tools for communication and collaboration, fostering virtual social activities and team building exercises to maintain culture, and striving to create an inclusive environment where remote workers have equal access to resources and participate in decision-making processes.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: April 6, 2025 by the Hotdesk Team
  • 8 Easy Fixes to Overcome Productivity Challenges

    8 Easy Fixes to Overcome Productivity Challenges

    Productivity

    Are you struggling to get things done? It’s a common frustration many of us face. By understanding the root causes of your productivity struggles and implementing effective solutions, you can regain control of your tasks and achieve greater success.

    Key Takeaways

    • Productivity challenges can be overcome with simple, actionable strategies like goal-setting, time blocking, and saying no to overcommitment.
    • Tools like the Eisenhower Matrix help you organize and prioritize tasks by urgency and importance.
    • Self-care and energy management are essential foundations for sustained productivity.
    • Your workspace matters — choosing a calm, distraction-free environment directly impacts your output.

    Here are 8 easy fixes for you to try!

    1) Set Clear Goals and Prioritize

    Define your objectives and break them into smaller, actionable steps. Prioritize tasks based on importance and urgency to focus your energy on what matters most. Take the first step and sit on your desk, and figure out what method works best for you. You can use The Eisenhower Matrix to help you organize and prioritize tasks by urgency and importance. Get a copy for yourself here.

    Eisenhower Matrix for prioritizing tasks by urgency and importance
    Use the sheet above to time block your schedule.

    2) Learn to Say No and Avoid Overcommitment

    Evaluate your capacity realistically and set boundaries. Practice saying “no” when necessary to protect your time and energy for tasks aligned with your goals.

    3) Boost Motivation and Maintain Focus

    Identify the reasons behind your lack of motivation and explore strategies to reignite it. Break tasks into smaller milestones and use rewards or accountability partners to stay focused.

    4) Manage Time and Avoid Procrastination

    Combat procrastination by managing your time effectively. Book focus slots for yourself or use techniques like time blocking, setting deadlines, and breaking tasks into smaller chunks to stay on track. Copy and Create your Time Blocking schedule here.

    Time blocking schedule template for managing your day
    Use the sheet above to time block your schedule.

    5) Streamline Workflow and Stay Organized

    Optimize your workflow by implementing organization strategies. Create to-do lists, use productivity apps, and maintain a clutter-free workspace for better efficiency.

    6) Embrace Progress over Perfection

    Avoid getting caught up in perfectionism. Embrace a growth mindset, view challenges as opportunities for growth, and accept that mistakes are part of the learning process.

    7) Prioritize Self-Care and Energy Management

    Take care of yourself to maintain energy levels. Get enough sleep, eat well, and engage in regular exercise. Replenishing your well-being allows for increased productivity.

    8) Carefully Pick Where to Work

    Different locations can have a different impact on your work, so you have to carefully choose a calm, distraction free, area that wouldn’t disrupt your flow. Use Hotdesk to pinpoint the closest and most convenient place for you. Book a meeting room for a focus group or a private office for yourself, or even a desk in an office space.

    Find Your Productivity Zone

    Use Hotdesk to find and book a calm, distraction-free workspace near you — whether it’s a meeting room, private office, or a hot desk in a coworking space.

    Productivity Fix What It Solves
    Set Clear Goals & Prioritize Lack of direction and scattered focus
    Learn to Say No Overcommitment and stretched capacity
    Boost Motivation Loss of drive and creative slump
    Manage Time / Time Blocking Procrastination and missed deadlines
    Streamline Workflow Disorganization and inefficiency
    Embrace Progress over Perfection Perfectionism paralysis
    Prioritize Self-Care Low energy and burnout risk
    Pick the Right Workspace Distractions and environment friction

    Overcoming productivity challenges is possible with simple strategies. Set clear goals, manage your time effectively, learn to say no, boost motivation, streamline workflow, embrace progress, and prioritize self-care. By implementing these practices, you’ll regain control and achieve your desired results. Remember to stay committed and celebrate each step forward.

    Frequently Asked Questions

    How do you overcome productivity challenges?

    You can overcome productivity challenges by setting clear goals and prioritizing tasks, learning to say no to avoid overcommitment, boosting motivation through smaller milestones, managing time with techniques like time blocking, streamlining your workflow, embracing progress over perfection, prioritizing self-care, and carefully choosing a distraction-free workspace.

    What is the Eisenhower Matrix and how does it help productivity?

    The Eisenhower Matrix is a tool that helps you organize and prioritize tasks by urgency and importance. It divides tasks into four quadrants so you can focus your energy on what matters most, delegate less critical tasks, and eliminate time-wasters.

    What is time blocking and how does it prevent procrastination?

    Time blocking is a time management technique where you schedule specific blocks of time for specific tasks or activities. It helps combat procrastination by giving structure to your day, setting clear deadlines for each task, and breaking work into manageable chunks.

    How does your workspace affect productivity?

    Different locations can have a different impact on your work. Choosing a calm, distraction-free area that does not disrupt your flow is essential. Platforms like Hotdesk help you find and book the closest and most convenient workspace, whether that is a meeting room, private office, or a desk in an office space.

    Why is saying no important for productivity?

    Learning to say no is important because overcommitting means binding yourself beyond your capacity for realization. By evaluating your capacity realistically and setting boundaries, you protect your time and energy for tasks that are aligned with your goals.

    About the Author

    MK

    Mohamed Khaled

    Mohamed Khaled

    Forbes 30 Under 30

    Founder & CEO at Hotdesk & Co-founder & President at Desk Token

    Mohamed Khaled is the Founder and CEO of Hotdesk, the on-demand workspace platform providing access to coworking spaces and flexible offices across more than 120 countries.

    He spent nearly a decade at PwC before moving into financial leadership at SWVL, where he led the company’s $1.5 billion Nasdaq listing, the first Unicorn from the Middle East to go public in the United States.

    A Forbes 30 Under 30 honoree, Mohamed built Hotdesk from a side project into a global platform, leading a team of more than 50 and expanding into international markets, including the acquisition of Spain-based coworking marketplace YADO.

    Also being Co-founder and President at Desk Token, the world’s first asset-backed property investment and utility hybrid token, Mohamed is focused on building infrastructure that unlocks underutilized assets – from meeting rooms to private offices and full on buildings – while creating space for the future of work.

    Last reviewed: April 6, 2025 by the Hotdesk Team